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Determine business goals and WHY goal setting is important.

By Stern Curator on 13/10/15 1:33 PM

Business goal setting is a vital activity for all organisations, it’s important because it turns aspirations into tangible and measured objects. Meeting your business goals requires commitment, action and motivation.


Goals give your business and your employee’s clear direction of where all business activities should be directed, with the understanding that if the outcome of their actions will not lead to being any closer to achieving a goal, a new action should be taken.

Achieving goals requires motivations. Goal setting and motivation are often dependent on one another. Motivation is imperative in business, it impacts the mental and physical reactions of our human employees.  Staff who are highly motivated a less likely to take time off, more willing to get their job tasks done efficiently and effectively which results I higher levels of productivity, revenue and overall satisfaction.

Employees with low levels of motivation are often late to show up to work, early to leave, slower to get job tasks done and do not regard efficiently or productivity highly. Lowly motivated employees more often than not cost the company money.

The good news about lowly motivated employees is that it is often caused by a lack of direction, and goal setting is often a good may to counteract this!!

Use the questions below to determine if your business goal adheres to the SMART goal methodology

  1. Is your goal specific? 
    A specific goal should clearly state what you want to accomplish, why it is an important goal, and how you intend to accomplish the goal.

  2. Is your goal measurable? 
    A measurable goal should include a plan with targets and milestones that you can use to make sure you’re moving in the right direction.

  3. Is your goal attainable? 
    An attainable goal should be realistic and include a plan that breaks your overall goal down into smaller, manageable action steps that use the time and resources available to you within the timeline you’ve set.

  4. Is your goal relevant? 
    A relevant goal should make sense when measured against your business model, mission statement, market, client base and industry.

  5. Is your goal timed?
    A time-based goal is limited by a defined period of time and includes a specific timeline for each step of the process.

Goal setting helps your business achieve what it sets out to do, one step at a time. What are your campanies goals and how can you acheive them? Want to chat to someone about buisness goals contact Lanrex below:

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