In a lot of ways, the effort to create a better, more holistic, and more positive company culture is one of the important decisions that one can make as a business professional. Immediately, it creates a ripple effect in the best possible way:
- The immediate impact is that it creates employees who are more engaged with their jobs.
- It gives way to higher levels of employee satisfaction, which makes it easier to attract and retain top employees.
- This effect flows directly into productivity, which improves not only the volume of work that your employees are able to do but the quality as well.
- The process then gives way to the most important benefit of all: significantly increased customer satisfaction.
But in the 21st century, it is critical for you to understand that positive company culture is about a lot more than just human interaction. You're not going to be able to generate these results by taking your employees out for Happy Hour a few times a month. Instead, it's all about the combination of technology and human behavior.
If your culture strategy is going to be effective in the way that you need, technology for business needs to be integrated into it on a cellular level in the way that your employees deserve. In fact, there are five core examples of the way that technology can transform your team for the better that are absolutely worth exploring.
1. Enterprise Social Networks: Your Ticket to Building Better Relationships
One of the major opportunities that technology brings with it to help transform your team for the better comes by way of enterprise social networks — a kind of social media platform that is essentially just for you and your employees. A number of companies have experimented with this technique to great effect. Atos is just one example, who deployed their network blueKiwi totally in-house across 76,000 employees and not only helped create better relationships and empower collaboration, but also helped the organisation achieve its zero email ambition as well.
But the underlying point is simple. By giving people a tool to collaborate and communicate with that resembles social services that they're already using in their personal lives, their inter-office relationships take an immediate step in the direction of intimacy and personality as a result. Not only does it bring people together by giving them an easy and efficient tool to communicate with, it literally brings them together as individuals as well.
2. Communication is King
Along the same lines, technology can have a tremendous impact on a company's culture by creating an environment where communication isn't just open and honest but also a two-way street. If organisational leaders embrace technology to empower communication, it makes employees more likely to offer their valuable insight and expertise in a wider range of situations.
This includes giving critical feedback to leaders in an environment that’s free from judgement and consequence.
- By not only enabling this criticism but also taking it in stride, leaders help empower a workforce that isn't just afraid to speak out, they also grow to accept failure as well.
- Instead of avoiding failure altogether out of fear, they begin to recognise it as an opportunity.
- Fear isn't to be avoided. It's to be embraced, as it's the foundation upon which future successes are built.
3. File Sharing and Collaboration Are the Name of the Game
As so much of our work is done digitally these days, it stands to reason that you want to make it as easy as possible for people to share files and collaborate on any projects they may be engaged in. Tools like Sharepoint are designed to do precisely that, leaning into the virtue of 21st century technology while also creating an environment where collaboration is absolutely the path of least resistance.
Essentially, file sharing and collaboration tools like Sharepoint and many others are all about breaking down the manpower silos that previously existed in most enterprises. In a lot of ways, it uses one of the tried-but-true principles of marketing that works to your immediate advantage:
- If you make it as easy as possible for someone to take your desired action, they will.
- These types of tools make collaboration among team members effortless, which not only helps people actually participate,it brings them closer together as team members and makes them want to collaborate in the first place.
4. By Enhancing the Employee Experience, You Enhance the Customer Experience As Well
Over the last few years, a massive amount of research has been conducted that all leads to the same basic point: if you focus on creating a better, more valuable, and more holistic employee experience, those same benefits will be extended towards your larger customer experience. By giving employees the technological tools they need to work "smarter, not harder”, they naturally become more engaged with their jobs as a result.
If you make an effort to create a workforce of happy, healthy employees in this regard, those benefits naturally extend to their own relationships with your customers as well. This not only leads to businesses that are more competitive than those who don't rely on technology for business in this way, but it also creates organisations that are far more profitable as well.
5. Transformation Starts With the Top and Moves Its Way Down
Finally, another one of the ways that technology can impact your team has to do with the concept of digital leadership — one of the key points to successful digital transformation and a better company culture at the same time.
Think about it like this: a digitally mature leader creates the example to follow for every member of an organisation. Leaders who define what digital innovation means and why it's so important, and who also drive their own efforts in that direction, create an environment where it's easier for employees to deliver a consistent engagement and service experience to customers regardless of channel.
- Through leading by example, these leaders help to broaden the thinking of all employees, helping them understand why digital skills are essential and how to use tools effectively.
- They use technology to improve the lives of employees exponentially by breaking down knowledge and language barriers.
- They help create clearly defined roles, which themselves bring benefits like better accountability, governance and agility.
- They don't just communicate the direction an organisation is headed in. They literally act as the light that shines the way through the darkness.
Putting the Revolution to Work For You
Despite all of this, technology for business on its own is still just a platform and just as it has always been. Without employees who are willing to leverage it, who recognise its power and who see what it can do for them as a collective, you won't be able to get anywhere near the point where you need to be to remain successful over the next decade. That in and of itself begins with your company culture and the significant, positive, and powerful impact that it can create almost immediately.
If you'd like to find out more information about how technology can transform your team for the better, or if you'd just like to discuss the benefits of a solution like Dynamics 365 with someone in a little more detail, contact Lanrex today.