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Choosing the right Emerging Technology for your Business

By Jodie Korber on 8/12/16 4:30 PM

You’re ahead of the game, and you’ve just invested in what you thought was the next big thing for your Business. When all of a sudden everyone’s talking about Software as a Service, Business Intelligence, and a bunch of other things you’ve never heard of.

Maybe you were given some bad advice, or you just jumped on the bandwagon. Either way, it’s dawning on you that you were too impulsive. You can’t afford to be left behind! 

If not executed correctly, IT can be expensive. Without the right support you can end up chasing new IT fads that fizzle out, investing your money in things you don’t need, and stuck in an endless cycle of constantly having to reinvent and reinvest in your systems.

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While it’s easy to get lost in the headlines and the excitement about the technology, it is important to remember that ultimately it’s not about technology – it’s about business.

The right emerging technology can allow your business to:

  • Run more efficiently
  • Maximise profitability
  • Compete with bigger businesses

What is the ‘right’ technology choice?

You might be the kind of person who likes to keep up with the latest gadgets in your personal life, but it’s an entirely different ball game in the business world.

Think of IT like fashion. Just because something’s in fashion, doesn’t mean it looks good on everyone. But many people will buy a new style because it’s ‘on trend’ – even if it doesn’t suit them. The same goes for IT. There might be a cool new technology or app that’s the talk of the town, but that doesn’t make it right for your business.

IT isn’t a one-size-fits-all. While cloud computing might suit most companies, for example, the strategy for how best to exploit it will vary.

There are also some other things to consider, such as how open your employees are to change. Sometimes, employees can be stuck in their ways and not want to change because they don't see anything wrong with the way they’re doing things now. If this is the case in your company, then you should be aware that you might experience resistance when bringing in new technology and changing processes.  

Get an expert opinion

Even if you think you’re on top of emerging technology trends, it can be hard to know what they mean in ‘business’ terms. It’s a big job to sort through the noise and make clear-headed decisions about the most relevant technologies that will sustain revenue growth and enhance business operations.

There’s actually no reason to be pulling your hair – and wallet – out all the time to just keep your head above the technological waters – when someone else can do it for you.

Not sure of the impact of all this rapid change on your company? Talk to an IT provider who can provide an overview of what's going on in the IT space and suggest what will work best for your organisation. 

There’s a difference in staying on top of trends and actually understanding them in the context of your business.

Without talking to the experts It’s impossible to accurately predict how every technology will impact your business or your bottom line, but it pays to be aware of this emerging technology as they occur and work proactively to respond to them before your competition does.

Business-driven technology

The Business owner who can use technology to increase efficiency and deliver better quality goods and services is more likely to succeed.

Adopting emerging technologies could be just the advantage you need to get a leg up on your competitors. But there’s no point investing in a new piece of software or hardware just because it’s "trending". 

Any technology purchase needs to be part of a well thought out strategy – not just bought on impulse.

This is where an IT partner can help, as they will take the time to understand your business and make recommendations based on your needs and goals, and will explain to you what it all means in a language you can understand.

It’s all about staying flexible, and using the right emerging technologies to improve your business.

Download our latest ebook, Why Your Companies IT Strategy is key to Business Success.

Why your companies IT strategy is key to businesses success